Case Study: FindMyPast achieves real-time personalization and faster, higher-quality engagement with Snowplow Signals

Findmypast cuts onboarding from 4 hours to 60 seconds with Snowplow

Findmypast, a genealogy service serving millions of users, faced a significant challenge in delivering personalized experiences due to the unique nature of every user's family history journey. Their existing batch-based segmentation was ineffective, leading to inconclusive experiments and frustrated customers. To overcome this, they turned to their vendor, Snowplow, and implemented its real-time customer intelligence system, Snowplow Signals.

By adopting Snowplow Signals, Findmypast gained the infrastructure to compute and act on real-time user context. This solution enabled hyper-personalized onboarding journeys and the ability to identify power users for review requests. The results were substantial: a 20% improvement in their Trustpilot review score, a reduction in email delivery time from 4 hours to 60 seconds, and the ability to deploy complex experiments in just six weeks. Snowplow provided the foundation for Findmypast to finally understand and respond to its users in the moment.

Findmypast