Case Study: Find.co achieves complete GDPR-compliant data visibility with Snowplow

Find.co boosts conversions 2.3x with Snowplow

Find.co, a performance marketing company specializing in crypto and iGaming, faced significant challenges with data accuracy and GDPR compliance while using Google Analytics. The platform operated as a black box, silently filtering out traffic and hiding data, which directly impacted their commercial decisions. This prompted them to seek a new solution, leading them to the vendor Snowplow and its managed Customer Data Infrastructure service.

By implementing Snowplow, Find.co gained complete event-level visibility and full GDPR compliance, with all data hashed at collection and kept within EU infrastructure. The results were substantial: Snowplow captured 60% more events than Google Analytics, year-on-year conversion rates improved by up to 2.3x on their top site, and the solution eliminated 100% of the required DevOps time. The migration provided Find.co with data they could actually trust, enabling smarter optimization and measurable business impact.

Find.co