Case Study: FanDuel achieves real-time personalization at scale with Snowplow and AWS

FanDuel delivers real-time personalization in minutes with Snowplow

FanDuel, a leading sportsbook and iGaming platform, faced significant analytics challenges with its previous third-party tools. These systems created data silos, had cost-prohibitive pricing that limited event tracking, and offered no real-time insights during major sporting events. This fragmented infrastructure prevented FanDuel from gaining a complete view of the user journey, which severely hampered its ability to deliver AI-driven personalization.

By implementing Snowplow's customer data infrastructure (CDI) on AWS, FanDuel built a real-time behavioral analytics platform. The solution from Snowplow provided comprehensive user journey visibility, enabled real-time processing capabilities, and generated significant cost savings. This new foundation allowed FanDuel to power its recommendation algorithms and personalization engines, transforming its ability to act on insights during critical moments.

FanDuel