Case Study: Attest achieves unified cross-domain behavioral data and clearer marketing attribution with Snowplow

Attest Driving accurate consumer insights with granular behavioral data

Attest, a B2B consumer research platform, faced fractured, unreliable behavioral data from multiple domains (website, survey platform and dashboard) and inaccurate packaged analytics that left product teams blind to real user journeys. To solve this, Attest evaluated and trialed Snowplow—using Try Snowplow to validate the approach—and chose Snowplow to provide unified, privacy-aware behavioral tracking across their platforms.

Snowplow was implemented to capture high-quality, schema-validated events from all domains (with enhanced privacy configurations and flexible trackers), enabling Attest to run marketing attribution, funnel analysis and build a single customer view. The Try Snowplow setup took under a day to validate, and Snowplow’s data has given Attest a reliable behavioral dataset, measurable improvements in data maturity and a transformed data culture where teams can now explore event-level journeys and answer product questions.

Attest

Vojtech Petrus

Product Analyst