Case Study: VideoAmp achieves 90% cost savings and 10x performance with Snowflake

VideoAmp Saves 90% in Costs and Increases Performance 10x

VideoAmp, a media measurement company handling massive TV data volumes from millions of households and devices, needed a scalable, secure, and easier-to-manage data platform to replace its traditional data center setup. The company also wanted to reduce complexity and avoid data duplication while supporting downstream applications, so it turned to Snowflake.

With Snowflake, VideoAmp consolidated its data warehouse onto a flexible cloud platform that improved governance and enabled secure data sharing. The results were significant: VideoAmp reduced costs by 90%, improved performance 10x, and cut data backfilling time from 5 days to just 13 hours.

VideoAmp

John Adams

VP of Architecture