Case Study: 2degrees achieves faster data-driven marketing with Snowflake

Unifying its data in Snowflake has enabled the telecommunications company to optimize its marketing

2degrees, a fast-growing New Zealand telecommunications company, faced major data fragmentation after a large merger, with multiple billing platforms, finance ERPs, warehouses, and separate data teams. Before Snowflake, marketing teams had to wait at least 24 hours for data and lacked a common view of customer products and services across brands.

By unifying its data in Snowflake, 2degrees gained near real-time access to customer-interaction data, cutting out months of manual loading work and creating a single customer view. Snowflake also helped 2degrees experiment with generative AI and improve data-driven marketing, enabling the company to deliver the right message to the right person at the right time.

2degrees