Case Study: Under Armour achieves faster, governed AI-driven decision-making with Snowflake

Under Armour cuts onboarding from weeks to hours with Snowflake

Under Armour, a global athletic retail company, faced a challenge with its fragmented and slow data systems that couldn't keep pace with its fast-moving business. Different teams used disparate methods to pull data, leading to inconsistent answers and time-consuming manual preparation that caused delays in critical decision-making. To address this, they partnered with Snowflake to build a new, unified data foundation.

The solution implemented on the Snowflake platform provided a single source of truth, enabling automated daily reporting, secure data sharing, and governed access to live data. This was further enhanced by deploying Snowflake CoWork for conversational AI and Snowflake CoCo for developer assistance. The results included reducing a monthly product margin reporting process to a daily automated one, delivering leadership reports each morning instead of after days of manual work, and significantly accelerating employee onboarding. Snowflake's solution empowered employees at all levels with instant, trusted insights, freeing up time to focus on strategic growth opportunities.

Under Armour