Case Study: The RAC achieves faster insights and better customer experiences with Snowflake

The RAC Fuels AI Ambitions, Reaches Insights Faster By Consolidating Data

The RAC, the British roadside assistance company, needed to simplify a fragmented data strategy so it could serve motorists faster and prepare for AI-driven innovation. By consolidating data with Snowflake, the company wanted to replace silos with a real-time, centralized platform that could improve customer experiences and speed up decision-making.

Snowflake helped The RAC unify its data and build a stronger foundation for analytics and future AI use, including Snowflake Cortex. The results were measurable: call handling times fell by 30%, and insights that once took months to act on can now be turned into action in just 2–3 days. Snowflake also enabled real cost savings, better personalization in the myRAC app, and improved prediction of breakdowns and service needs.

The RAC

Elliott Crush

Director of Engineering