Case Study: CFL achieves higher fan engagement and conversions with Snowflake

The Canadian Football League Scores Big by Personalizing Fan Experience Through Customer 360

CFL, the Canadian Football League, wanted to better understand and engage fans while moving away from intuition-based marketing. Using Snowflake Customer 360 with partners Rudderstack and Braze, CFL centralized fan profiles and data to create more personalized, trackable fan experiences across the league and its clubs.

Snowflake helped CFL build a scalable omnichannel marketing approach that let teams share one event across all clubs without custom coding or complex models. The results included a 9x increase in conversion rate from personalized content, 215% growth in marketable fan audience over two years, and nearly 3x better retention of marketable fans, while also boosting productivity and revenue.

CFL

Aaron Hadzaman

Senior Manager of Marketing Automation and Acquisition