Case Study: Narrativ achieves 30% cost savings, faster dashboards, and higher availability with Snowflake data warehouse

Supporting A Technology Company’s Growth with the Right Data Warehouse

Narrativ is a 35-person New York startup building a comprehensive product database to improve online shopping and search, with about 100 million SKUs and 600,000 pieces of publisher content that drive over $7.2 billion in annual revenue. Its legacy data warehouse tightly coupled compute and storage, forcing frequent offloads to S3, complex “hot vs cold” query logic, rising costs and performance issues, and regular 3–4 hour maintenance outages that disrupted auctions and customer dashboards.

Narrativ moved to Snowflake, which decouples storage from compute and enabled rapid ingestion and real-time trickle loading in under an hour, plus independent warehouses for ETL and analytics. The change eliminated offloading and outages, freed engineering time, delivered about 30% cost savings, faster and more reliable dashboards, and on-demand scaling to handle far larger datasets as the business grows.

Narrativ

Paul Becotte

Chief Technology Officer