Case Study: Accordant Media achieves media-buy agility and 3–5x faster analytics with Snowflake Elastic Data Warehouse

Snowflake Computing Empowers Accordant Media’s Optimized Media Purchasing

Accordant Media, a programmatic media-buying and optimization firm, faced a core challenge: delivering accurate, low-latency audience analytics to support real-time bidding (RTB). Their Hadoop-based stack required labor-intensive provisioning, manual SQL-to-MapReduce translation, long query runtimes (6–7 hours), and limited ability to scale client-specific environments, which constrained responsiveness and growth.

By moving to the Snowflake Elastic Data Warehouse, Accordant eliminated manual translation and heavy maintenance, adopting an SQL-driven, cloud-native platform. The change cut environment-creation time by 80%, sped individual queries to 1–2 hours (3–5x faster), enabled daily audience audits instead of weekly (7x improvement), and let the team support up to five times more environments with the same staff—boosting testing velocity, data confidence, and client responsiveness.

Accordant Media