Case Study: Vibes achieves elastic scalability and real-time marketing insights with Snowflake

Slicing And Dicing Data To Build New Products

Vibes, a Chicago-based mobile marketing company, helps brands deliver personalized SMS, push and in-app messages. As it scaled, Vibes struggled with a data warehouse that lacked elasticity, unlimited storage, on-demand processing for transaction spikes and real-time analytics, easy customer onboarding, outsourced management, and full SQL compatibility.

Vibes adopted Snowflake’s fully managed cloud data warehouse, gaining separated storage and compute, instant scaling, and simplified data integration. The move eliminated routine admin, sped onboarding, enabled real-time interactive analytics, and let engineers spend 80–90% of their time building new products while marketers track and act on campaign results immediately.

Vibes

Deeraj Haridas

Director of Business Intelligence and Analytics