Case Study: Seriously Gaming achieves 10× more data accessibility, faster queries and cost savings with Snowflake

Seriously Digital Entertainment Balancing the optimum gaming experience with effective marketing

Seriously Digital Entertainment, maker of the Best Fiends franchise (75 million+ downloads and ~1.5 million daily players), needed data to both optimize gameplay and measure marketing effectiveness. Their legacy warehouse was costly and restrictive—only about 10% of the data was accessible, concurrent queries slowed or failed, and marketing and game data lived in separate systems, preventing accurate lifetime‑value modeling and timely insights.

They migrated to Snowflake in under a month, consolidating game and marketing data and enabling broad self‑service querying. As a result, Seriously now processes about 10× more data with faster queries and no concurrency bottlenecks, saves money with pay‑as‑you‑go compute, can build accurate LTV and campaign analyses, and has a scalable data platform to support future games and brand growth.

Seriously Gaming

Robert Parviainen

VP of Data Science