Case Study: Power Digital achieves faster AI-driven marketing insights and improved client ROI with Snowflake

Power Digital Unleashes AI to Scale Marketing Impact and Strengthen Client ROI

Power Digital needed a faster, more accurate way to turn customer data into marketing decisions, rather than relying on gut feelings. To solve this, Power Digital used Snowflake as the foundation for its AI-powered nova platform, which helps teams access insights, run discoveries, and refine client strategies in real time.

With Snowflake, Power Digital sped up complex queries by 5x and cut data retrieval time from 24 hours to 12 seconds. Snowflake also helped shorten proof-of-concept timelines from weeks to days, and Power Digital used the platform to improve customer query accuracy by 84%. In one case, the company’s Creative Affinity tool helped a hair care client identify the best-performing creative, leading to a 14% increase in customer lifetime value.

Power Digital

Ben Dutter

Chief Strategy Officer