Case Study: Merkle improves customer experiences, data governance, and security with Snowflake

Merkle Improves Customer Experiences While Providing Data Governance and Security

Merkle, a dentsu company, needed to improve customer experiences while staying compliant with privacy regulations like GDPR and CCPA and better protecting sensitive client data. To respond faster to client needs and manage data more securely, Merkle migrated to Snowflake and used Snowflake services for data collaboration and governance.

With Snowflake, Merkle centralized data in the AI Data Cloud, used Snowflake Marketplace for identity resolution, and leveraged Snowflake Tasks and Streams to simplify its stack. The result was faster data access, a more trusted data environment, up to 64% faster data development cycles, and an estimated 20% cost savings, while also reducing risk through stronger governance and security.

Merkle

Morten Lileng

Global Head of Merkury Engineering