Case Study: Verve Wireless achieves elastic scaling, faster insights, and lower costs with Snowflake

Maximizing Operational Efficiency and Customer ROI

Verve Wireless, a Carlsbad-based mobile marketing company, was hampered by a legacy data warehouse that required costly, inflexible scaling, forced data replication, and offered little operational visibility—making it difficult to load data quickly, run complex queries, and support campaign analytics efficiently.

After testing Snowflake and selecting it over competing cloud-washed systems, Verve adopted Snowflake’s decoupled storage and compute, native SQL, and improved operational insight. The move let them load data once, run diverse queries without replication, scale on demand, deliver faster, more accessible insights to internal and external users, free up time for revenue-generating work, and plan further cost savings through ETL consolidation.

Verve Wireless

Marc Wrona

Senior Director, Data Infrastructure