Case Study: Coupa Software achieves a single source of truth and near-zero maintenance with Snowflake

Managing Data for a Rapidly Expanding Company

Coupa Software, a cloud-based business spend management platform with 1,500+ employees and global customers, faced rapid growth and four acquisitions that left its small Business Systems team juggling disparate legacy systems, inconsistent processes, and uncontrolled self-service data access. These challenges created data governance and integrity issues, compliance risks (Sarbanes-Oxley, GDPR), and insufficient processing power to analyze support demand; their home-grown data warehouse required heavy administration and couldn’t scale.

Coupa deployed Snowflake as a cloud-based single source of truth, providing centralized data governance, near-zero maintenance, and on-demand scalable compute. The change enabled real-time insights across sales, finance, support, and marketing, powered a new staffing-demand application that was previously impossible to run, ensured regulatory compliance, and freed analysts to focus on business analysis—while positioning the company to expand into predictive sales and product analytics.

Coupa Software

Anna Lisboa

Data Science Engineer