Case Study: Aptus Health achieves integrated, unlimited-scale data insights for targeted healthcare engagement with Snowflake

Leveraging Data Insights for Targeted Healthcare Engagement

Aptus Health, a Reading, MA–based healthcare marketing firm founded in 2008, connects life sciences companies with healthcare professionals and consumers through data-driven, multichannel campaigns. Rapid organic growth and acquisitions caused its on‑premises data warehouse to reach capacity and created multiple data silos, so the company needed a consolidated, scalable platform to integrate disparate data and support more efficient analysis.

Aptus Health migrated to Snowflake’s fully managed, elastic cloud data warehouse, which handles structured and semi‑structured data, eliminates infrastructure maintenance, and uses pay‑by‑the‑second pricing. The move enabled total data integration, the ability to query full historical data across platforms, improved BI and analytics, and opens up secure, real‑time sharing and collaboration via Snowflake Data Sharing.

Aptus Health

Stephen Gordon

Director, Software Engineering