Case Study: Horizon Media improves ad campaign success with near real-time insights with Snowflake

Horizon Media Improves Ad Campaign Success with Near Real-Time Insights

Horizon Media, a major media agency, needed faster access to campaign data to track whether programmatic ads were live and performing as expected. Previously, the team waited hours for reports from The Trade Desk dashboard, making it hard to manage tight advertising windows and keep clients updated. Horizon Media used Snowflake and Snowflake Marketplace to streamline access to near real-time data.

With Snowflake, Horizon Media integrated data directly from The Trade Desk, giving the team up-to-the-second campaign visibility. The results were dramatic: they can now check ad status in about 5 seconds instead of hours or minutes, and confirm whether new creative was accepted within 15 minutes instead of hours. Snowflake helped Horizon Media save time, reduce confusion, and improve campaign effectiveness for clients.

Horizon Media

Michael McCarver

Senior Vice President of Data Solutions and Programmatic