Case Study: Fresha achieves safer, richer data insights with Snowflake

Fresha Delivers a Safer, Richer Data Platform for its Partners Through Snowflake

Fresha, a platform for wellness businesses such as salons, barbers, and masseuses, needed a scalable way to deliver richer data insights to partners while improving internal reporting and fraud detection. To support this growth, Fresha used Snowflake’s AI Data Cloud to power its data platform and provide simple, intuitive access to business information.

With Snowflake, Fresha expanded its Fresha Insights dashboards and applied machine learning to detect fraud more effectively. The results included processing 20 million queries per month, an 80% reduction in fraudulent transactions, and 95% lower data ingestion costs, helping Fresha deliver faster insights and a safer platform for its partners.

Fresha

Jack Doherty

VP of Analytics