Case Study: XO Group achieves a 360-degree view of member interactions and democratized, scalable analytics with Snowflake

Enabling Data-Driven Member Engagement with Snowflake

XO Group Inc., the digital media company behind brands like The Knot and The Bump, needed a 360-degree view of member interactions to improve user experience and advertiser reporting. Their on-premises warehouse only handled structured data, so page views and other semi-structured event data from web and mobile apps were siloed or required a costly, non-scalable secondary platform—preventing timely dimensional analysis and business insights.

XO Group moved to Snowflake with Matillion ETL, centralizing both structured and semi-structured data in a single, scalable cloud warehouse with separate storage and compute. This eliminated resource contention and maintenance overhead, democratized analytics for product, marketing and advertisers, enabled rapid dimensional modeling and BI dashboards, and increased data velocity and cost-efficiency—while paving the way for more integrations and real-time analytics.

XO Group

Luis Dominguez

Data Architect