Case Study: Domain Group achieves scalable, contention-free analytics and decentralized decision science with Snowflake

Enabling Data-Driven Engagement Of Property Seekers

Domain Group, a Sydney-based digital real estate media company, connects millions of property seekers to listings across websites, apps and publications and generates roughly 100 million data points a day. Facing an appetite for ever-more analytics—with 60% of staff using Tableau weekly and frequent reprocessing of billions of consumer interactions—Domain’s legacy data warehouse struggled with contention, scaling and heavy engineering overhead, preventing the company from decentralizing decision science.

Domain moved to Snowflake’s cloud-built data warehouse, whose multi-cluster architecture removed resource contention and delivered instant elasticity and per-second pricing. Bulk jobs that once took 12 hours now run in minutes, power users can query the same source of truth concurrently without impacting others, and engineers are freed to integrate more data sets—yielding richer, on-demand insights and significant cost and administrative savings.

Domain Group

Pooyan Asgari

Chief Data Officer