Case Study: Aptus Health achieves a centralized cloud Data Vault and near‑real‑time analytics with Snowflake (powered by WhereScape automation)

Aptus Health Automates Delivery of a Cloud-Based Data Vault to Tear Down Data Silos

Aptus Health, a Boston‑based healthcare marketing company serving over a million doctors and 100 million mobile users, faced rapidly growing data sprawl from organic growth and acquisitions. Its 12‑year‑old, on‑premises SQL Server data warehouse had little documentation, multiple silos and slow, error‑prone ETL processes, leaving the business without centralized, historical or master data needed for timely analytics.

Aptus moved to Snowflake, adopted Data Vault 2.0 and used WhereScape Data Vault Express to automate design, development and deployment — creating the first data vault model in three days and a production release in three months. The result was centralized, documented data with near‑instant data mart updates, faster delivery of analytics, greatly increased developer productivity and an extensible platform for U.S. and international data.

Aptus Health

Alethea Granberg

Senior Director of Product Development