Case Study: Westwing Home & Living achieves instant, scalable data-driven ecommerce analytics with Snowflake

Accelerating Data-Driven Ecommerce with Snowflake

Westwing, a Munich-based ecommerce retailer serving about 900,000 customers across 11 European countries, depended on frequent customer interactions and heavy data use to drive decisions. Its on‑premises data platform was capped at 12.5 TB, required constant archiving and admin work, and suffered overloaded clusters and unreliable BI performance during peak times, constraining analytics growth and diverting engineers to maintenance.

Westwing migrated to Snowflake’s cloud-built data warehouse, using decoupled storage and compute, per‑second pricing, and near‑zero management. The move simplified SQL-based transformations, leveraged features like Time Travel and Zero-Copy Cloning, eliminated resource contention for dashboards, reduced operational overhead and costs, and delivered scalable, on‑demand insights—enabling the team to expand use cases and ingest more data.

Westwing Home & Living

Adam Maschek

Chief Technology Officer