Case Study: BODi achieves 240x faster queries, a unified Customer 360 and 33% cost savings with Snowflake

BODi Supports Customer Health and Drives Business Outcomes with Snowflake and Alteryx

BODi (formerly Beachbody), a health and fitness platform with more than 2 million subscribers, faced fragmented data across an on‑premises warehouse, cloud interaction logs and an enterprise data lake. Those silos prevented a true customer 360, delayed insights by as much as 48 hours, and made it difficult to correlate behaviors across nutrition, workouts and marketing to drive retention and engagement.

BODi centralized its data on Snowflake’s Data Cloud and paired it with Alteryx for self‑service analytics, unifying roughly 80 customer attributes into a single source of truth and enabling ML‑driven scoring and forecasting. The move delivered a 240x improvement in query performance (from ~16 hours to ~4 minutes), a 25% increase in subscribers, 20% higher engagement, 33% infrastructure cost savings, and much faster time‑to‑insight for marketing, finance and operations.

BODi

Armen Rostamian

Vice President