Case Study: HP achieves democratized AI-driven business insights and fast self-service analytics with Snowflake

HP Democratizes Access to AI-Driven Business Insights Using Snowflake and Thoughtspot

HP Inc., a global technology company based in Palo Alto, faced an inability to scale BI and analytics as its partner ecosystem (which generates 80% of revenue) required more data and faster insights. Its legacy setup of OLAP cubes, a custom .NET UI, and hundreds of offline reports took 24–48 hours to refresh, new deployments took months, and the BI team became a bottleneck, forcing widespread Excel- and PowerPoint-based reporting instead of self-service analytics.

HP deployed Snowflake for data warehousing and sharing and ThoughtSpot (connected via Embrace) for search- and AI-driven analytics, giving users instant, natural-language access to Snowflake data and automated insight discovery. The solution eliminated slow reports and reduced maintenance, onboarded 350 users with 155,000 queries in six months, returned partner data within 24 hours, and freed the BI team to focus on data quality and strategic work while enabling scalable, secure self-service analytics.

HP

Juergen Kallinger

Head of Data & Business Management