Case Study: Compare Club achieves a 10% reduction in cost per lead with Snowflake (and Hightouch & Braze)

Compare Club Reduces Cost per Lead by 10% With Hightouch, Braze, And Snowflake

Compare Club is an Australian financial comparison service that helps consumers choose mortgages, loans, insurance and utilities across seven websites and 250+ agents. Faced with fragmented data stitched together in Excel, slow brittle integrations to marketing tools, and limits in multi-channel marketing, the business lacked reliable reporting and easy access to customer insights for sales and marketing teams.

By centralizing data in Snowflake, using Hightouch for reverse ETL to sync customer models to Salesforce, Facebook Ads and Braze, Compare Club enabled near‑real‑time reporting, self-serve analytics and multi-touch lifecycle campaigns. The stack freed hundreds of hours for teams, improved lead scoring and sales outcomes, increased revenue per lead through targeted retargeting, and drove about a 10% reduction in cost per lead while boosting retention and customer lifetime value.

Compare Club

Ryan Newsome

Head of Data and Analytics