Case Study: Petz achieves 50% lower customer acquisition costs and 4x ecommerce growth with Snowflake

Transforming A Brick-And-Mortar Store Into A Market-Leading Omni-Channel Business

Petz is Brazil’s largest physical pet retailer with over 160 stores, seeking to grow its relatively small ecommerce business. The company relied on manual Excel reports from media agencies and lacked an automated, data-driven infrastructure to evaluate ad performance and control customer acquisition costs, so it needed a cloud-based platform to quickly establish an effective digital media presence.

Petz chose Snowflake on AWS as a single source of truth for media, website analytics, POS, Braze and other data, enabling robust KPIs and channel-level analysis. Within six months they cut customer acquisition costs by 50% and saved millions by removing ineffective ad channels, grew ecommerce sales 4x, and launched personalization and dynamic-pricing applications to increase customer lifetime value.

Petz

Heblon Barbosa

Digital Performance Manager