Case Study: Yamaha Corporation of America achieves 5x faster enterprise BI prototyping and near-real-time insights with Snowflake

Orchestrating a Scalable Enterprise BI Infrastructure at 5x the Speed

Yamaha Corporation of America, a global musical-instrument manufacturer serving dealers and internal teams, needed to speed up business intelligence for more than 230 BI users across sales, marketing, support, and finance. Their on‑premises database suffered from restrictive licensing, inflexible scaling, and lengthy Tableau render times (about three minutes), forcing off‑peak data refreshes, manual tuning, and delayed decision‑making.

Yamaha adopted the Snowflake Cloud Data Platform, which ingested large ERP and Salesforce datasets rapidly (4M records in six minutes, 5x faster) and provided elastic, fully managed compute with per‑second pricing. The move eliminated resource contention, cut administrative overhead, enabled hourly refreshes, sped Tableau visualizations to target times under 30 seconds, lowered total cost of ownership, and delivered near‑real‑time BI that improved decision-making and set the stage for future ML and role‑based access features.

Yamaha

Ishwar Bharbhari

Director of Information Technology