Case Study: Bagel Brands achieves near-real-time data access and ML-driven forecasting with Snowflake

Bagel Brands Unlocks A Network Of Data Through The Snowflake Data Cloud

Bagel Brands, the Denver-based parent company of Einstein Bros., Bruegger’s, Noah’s NY and Manhattan Bagels with 1,100+ U.S. locations, faced a data-scaling problem: its on-premises SQL Server and SFTP processes couldn’t handle massive third‑party data sets (about 11 TB / ~500 billion rows), limiting access to data to three–seven day windows and blocking timely analytics and ML initiatives.

The company moved to Snowflake’s Data Cloud—using separation of compute and storage, Snowflake Data Marketplace and secure data sharing—to eliminate SFTP, enable near‑real‑time access to third‑party sources, and scale analytics. With Snowflake (and professional services support) Bagel Brands now runs daily, more accurate ML forecasts for labor, inventory and sales, automates campaign ROI analysis, improves store operations, and is building personalized customer experiences.

Bagel Brands

Jessica Lee

Director of Data Science and Analytics