Case Study: IntelyCare achieves 300% growth during COVID and $1M in marketing savings with Snowflake

Intelycare Grows 300% During COVID And Saves $1M in Marketing Spend With Hightouch, Snowflake, and Fivetran

IntelyCare is a Quincy, MA–based, AI-powered nurse staffing platform that matches credentialed nurses to shifts at over 2,000 nursing homes. During COVID the company faced urgent needs for real‑time pricing and shift matching, reliable data to prevent clinical risk, and a scalable analytics stack—while fragmented MySQL databases and slow queries were hurting performance and blocking business teams from delivering personalized experiences.

IntelyCare centralized its data with Snowflake and dbt, used Fivetran to ingest third‑party sources, and deployed Hightouch for reverse ETL and audience activation. The new stack enabled real‑time pricing and targeted outreach, supported rapid experimentation, and freed engineers from pipeline work—driving ~300–360% growth during the pandemic, $1M saved in marketing plus $520K in annual engineering savings, a 700% increase in experiments, 70% higher new‑nurse retention, and a 25% drop in canceled shifts.

IntelyCare

Ben Tengelsen

VP of Data Science