Case Study: Schibsted achieves unified real-time analytics and faster time-to-market with Snowflake

How Snowflake Is Helping Schibsted Redefine A Modern Media Organization

Schibsted is a century‑old Nordic digital group operating media, marketplaces and services with over 5,000 employees. Rapid growth through acquisitions left its data estate fragmented across subsidiaries and formats, producing about 1.3–1.4 billion events per day. Its previous cloud platform was inflexible—format changes caused crashes and manual data movement took hours or days—so Schibsted needed a future‑proof, customer‑centric data platform to handle exploding behavioral data and speed decision‑making.

Schibsted consolidated data into Snowflake on AWS, using Snowpipe for automatic ingestion from S3, central analytics, and Secure Data Sharing across subsidiaries. The platform scaled with minimal maintenance, enabled near‑real‑time queries, unlocked clickstream data for sophisticated A/B testing, and let analysts act quickly on market changes. Results included faster time to market, subsidiaries operating as one with shared KPIs, ROI in under six months, and dramatic usage growth (500% on U.S. Election Day).

Schibsted

Ludwig Krokstedt

Head of Media Insights