Case Study: Yesware achieves 50% lower CAC and 50% faster data-driven decisions with Snowflake Data Cloud

How Snowflake’s Data Cloud Lowered CAC by 50% and Speed up Data-Driven Decisions by 50%

Yesware, a Boston-based sales toolkit for Office 365 and Gmail, struggled with fragmented analytics across Mixpanel, Heap, Amplitude and other tools, which left teams working in silos, slowed decision-making, and wasted marketing spend. Their engineering team also faced heavy maintenance from cluster-based platforms and needed separation of storage and compute to develop more iteratively.

By consolidating four years of page-view, trial, and vendor data into the Snowflake Data Cloud and using Sigma for BI, Yesware gained a 360-degree view of the customer and real-time channel attribution. The move delivered instant elasticity, near-zero maintenance, seamless handling of semi-structured data, and measurable impact: a 50% reduction in customer acquisition cost and 50% faster data-driven decisions.

Yesware

Ian Adams

Vice President of Sales and Marketing