Case Study: CUNA Mutual Group achieves a scalable, cloud-ready data architecture and faster analytics with Snowflake

CUNA Mutual Group Builds A Scalable Data Architecture with Snowflake and Alteryx

CUNA Mutual Group, a Madison, Wisconsin–based insurer and investment provider serving 30 million consumers and 95% of U.S. credit unions, faced fractured on‑premises data silos that slowed cloud migration, limited self‑service analytics for roughly 500 users, and made data science difficult without a single source of truth. The company needed a faster, more governed way to move, manage, and share data to support sales, marketing, operations, and predictive analytics.

CUNA Mutual rearchitected its environment on Snowflake and connected Alteryx via Partner Connect, adopting a three‑tier (bronze/silver/gold) data model to enable scalable ingestion, governance, and model development. The fully managed, interoperable platform accelerated data pipelines, unlocked self‑service reporting and advanced analytics, and delivered actionable results—boosting sales and wealth‑management outreach with propensity models, improving campaign segmentation, streamlining onboarding and acquisition analysis, and providing faster, more reliable insights across the organization.

CUNA Mutual Group

Steve Konkol

Senior Manager