Case Study: Constellation achieves near-real-time campaign insights and 33% lower data costs with Snowflake

Constellation Delivers Near Real-Time Campaign Insights With Snowflake and Rivery

Constellation is a New York–based SaaS company that helps brands and Fortune 500 firms build and manage hyper-targeted, compliance-driven marketing campaigns. As data volumes and model complexity grew, its legacy data platform couldn’t deliver near real-time client reporting—visualizations took up to 60 seconds, pipelines caused multi-day delays, and engineers spent too much time on infrastructure and tuning.

Rebuilding the stack with Snowflake and Rivery provided elastic performance, a low‑maintenance pipeline, and usage-based pricing, enabling near real-time campaign insights and easier data integration. The change cut data costs by about 33%, helped clients lower acquisition costs by ~20%, doubled Constellation’s client base year-over-year, and freed technical staff to focus on analytics and product improvements.

Constellation

Nauman Hafiz

Chief Technology Officer