Case Study: OnDeck achieves a 70% increase in profile views with Snowflake

OnDeck Increases Profile Views by 70% with Snowflake, Hightouch, and Mixpanel

OnDeck is a curated community platform that helps founders connect with investors, early hires, and customers, but its core product—founder profiles—was losing freshness and engagement. The company had rich but siloed data and needed to simplify its data architecture, sync insights to operational tools, and accelerate data-driven product development to keep profiles compelling and drive member-to-member value.

OnDeck centralized data in Snowflake, used Hightouch to automate syncs to Mixpanel, Airtable, Postgres and other tools, and adopted Mixpanel for self-serve behavioral analytics. That stack enabled new features (like aggregated Slack summaries and advanced search), faster A/B testing and experimentation, and automated workflows—resulting in a 70% increase in profile views, weeks of engineering time saved, and company-wide self-serve access to actionable data.

OnDeck

Steven Schmatz

Head of Engineering