Case Study: ShopGrok achieves 5x retail data monetization and faster onboarding with Snowflake

ShopGrok Increases Monetization of Its Retail Data 5x with Snowflake

ShopGrok is a Sydney-based analytics provider that helps retailers and consumer brands optimize product ranges and pricing by collecting and distilling proprietary and public data. Facing rapid data growth, the company was forced to create a new schema per customer, which made onboarding slow (up to five days), limited data refreshes to once daily, and cost its engineers roughly 60 hours a week in maintenance—blocking scalability and new monetization opportunities.

By migrating to Snowflake and adopting reusable schemas, Snowpipes/Tasks, and automated quality checks, ShopGrok consolidated customer data across clouds and automated sharing and QA. The move cut onboarding to one day (trials to half a day), reduced administration from 60 to 10 hours/week and daily processing to 30 minutes, lowered data error rates by 30%, and enabled a 5x increase in monetization while giving 1,000 users across 40 customers fast, real‑time pricing insights.

ShopGrok

Aaron Cowper

Founder