Case Study: Kount, an Equifax company, achieves actionable insights from 32B interactions with Snowflake

Kount Converts Billions of Interactions Into Actionable Insights With Snowflake

Kount, an Equifax company, protects digital innovation with its Identity Trust Platform, analyzing 32 billion interactions per year to help more than 9,000 brands. The company needed near‑real‑time and historical data to determine trust scores within 200 milliseconds, but its on‑premises environment couldn’t scale for data science workloads—complex queries were slow or failed, blocking exploration and feature generation.

Kount migrated its data lake to Snowflake on AWS, gaining independent scaling of storage and compute and native support for structured and semi‑structured data that integrates with its ML toolset. The switch delivered about 100x faster complex queries, enabled a Data on Demand product that provides 10x more data points to customers via Snowflake Secure Data Sharing and the Data Marketplace, and freed data scientists to focus on model building and delivering actionable, contextualized analytics.

Kount an Equifax Company

Matthew Jones

Data Science Manager