Case Study: Lucid achieves 52% higher ROAS and a unified data platform with Snowflake

Optimizing Ad Spend With Hightouch, Snowflake, and DBT

Lucid, a visual collaboration suite used by millions across 180 countries, struggled to personalize customer engagements with a Redshift-based stack that made it difficult to create a 360° view of customers, transform raw data, or reliably send audiences to ad and marketing platforms. This lack of a unified data foundation prevented optimized ad spend, bespoke marketing campaigns, and efficient cross-channel activation.

Lucid rebuilt its stack on Snowflake as a single source of truth, used dbt to standardize and model transformations, and adopted Hightouch for data activation. The new setup shortened transformations from hours to minutes, enabled marketers to build audiences without engineering, and delivered measurable gains: a 52% increase in Google Ads ROAS, 37% more new users, and about 12.5 hours of engineering time saved per integration.

Lucid

Mallory Reese-Bagley

Sr. Marketing Operations Manager