Case Study: CarTrawler achieves higher conversions and elevated customer experience with Snowflake

CarTrawler Boosts Conversions And Elevates The Customer Experience With Snowflake Data Platform

CarTrawler, a Dublin-based B2B travel technology provider for airlines and travel brands, ingests and analyzes large volumes of transactional and CRM data to drive ancillary revenue. As transaction volumes grew, its legacy Spark-based stack and tightly coupled storage/compute made it hard to scale, support semi-structured data, and maintain a single source of truth — creating operational complexity and rising costs that hindered BI and data science initiatives.

CarTrawler rearchitected on Snowflake (on AWS) with Tableau for self-service analytics, consolidating web, CRM, and transactional data into a scalable, low‑maintenance platform with native semi-structured support. That shift powered recommendation and pricing models that improved personalization and conversion (about a 5% unit margin uplift), streamlined reporting for 200+ internal users, and enabled the company to process 200+ TB of data (including a 40 TB table) to drive better customer outcomes.

CarTrawler

Patrick Callinan

Director of Insights and Data Science