Case Study: Merch-Auto achieves 214% lead database growth with Snov.io

Helping Merch-Auto grow their lead database by 214%

Merch-Auto, a seven-person Russian firm that develops automotive retail merchandising technologies, faced the common B2B challenge of finding decision‑maker contacts affordably. While attending Starta Accelerator in New York they discovered Snov.io and in 2019 began using its tools — notably the Email Finder Chrome extension, Bulk Domain Search, and Email Verifier — to source targeted emails from dealer websites and build outreach lists.

By using Snov.io to collect and verify leads, Merch-Auto grew its email database by 214% in 2019 (from roughly 17,000 to over 52,000 leads), collected tens of thousands of additional contacts (35,000+ initially and 82,000+ overall), and achieved a 4.52% click‑through rate on emails to Snov.io‑found leads while improving deliverability. Merch-Auto continues to expand into US and UK markets with Snov.io and recommends the vendor’s tools to partners.

Merch-Auto

Aleksandr Usoltsev

Chief Executive Officer