Case Study: Intel achieves faster, lower-cost social media monitoring and +18.5% performance with Snorkel AI

Intel - Customer Case Study

Intel struggled to maintain social media monitoring as rapidly changing sales goals made a high‑cost, high‑latency crowdsourcing pipeline impractical, slowing down sales and marketing agents. Intel engaged Snorkel AI, deploying a prototype of Snorkel Osprey, to replace that workflow and accelerate outcomes.

Snorkel AI implemented programmatic labeling to replace months‑long crowdworker labels—eliminating six months of crowdworker labeling—and delivered an 18.5‑point performance improvement plus a 28.5 percentage‑point increase in coverage. The result was better performance and major cost savings for Intel’s Sales & Marketing and Advanced Analytics teams.

Intel