Case Study: Waylay doubles visitor identification with Snitcher

How Waylay increased conversion rates by 4,7%

Waylay, a low-code automation platform serving enterprise clients, faced a challenge in identifying anonymous visitors to its website, which meant missing key opportunities from prospects in telecommunications and financial services. Their previous solution lacked the accuracy needed to track known leads and provide deep behavioral insights, making it difficult to optimize marketing spend. They turned to Snitcher's platform for a solution.

By implementing Snitcher, Waylay achieved a 2x higher visitor identification rate and a 4.7% increase in conversion rates. The platform's superior accuracy, deep behavioral insights, and native integrations with tools like Slack and GA4 enabled these results, while also reducing acquisition cost per relevant lead by 12%. Snitcher became a core part of Waylay's go-to-market infrastructure.

Waylay

Veselin Pizurica

COO and Founder