Case Study: Influential Software achieves 28.6x ROI with Snitcher

How Influential Software closed $10k MRR in 6 weeks and improved win rates by 5%

Influential Software, a digital solutions and IT services provider, was struggling with a lack of visibility into 95% of its website visitors. Their previous solution was missing approximately 1,500 leads annually, leaving hidden demand untapped and making campaign attribution difficult. This lack of insight meant significant upsell opportunities with existing customers were being overlooked.

By implementing Snitcher’s visitor identification platform, Influential gained the ability to uncover hidden website traffic. The solution immediately identified 1.8x more companies, leading directly to a $10,000 expansion deal within weeks and delivering a 28.6x ROI in the first six weeks. With Snitcher, the company optimized its sales targeting and marketing, resulting in a 5% improvement in win rates and a 7% reduction in spend on low-performing campaigns.

Influential

Andy Richardson

Chief Executive Officer