Case Study: Adacta identifies 5x more website visitors with Snitcher

Adacta uncovers the dark funnel by identifying 500% more companies

Adacta, an insurance software provider, struggled with a lack of visibility into their website visitors and the anonymous early stages of their complex buyer journey. Their marketing team faced attribution blind spots and wasted ad spend on audiences outside their ideal customer profile, while their ABM campaigns lacked crucial account-level engagement data. They turned to the vendor Snitcher and its platform for a solution.

By implementing Snitcher, Adacta gained full account-level visibility, identifying up to 5x more website visitors than with alternative solutions. This allowed them to refine targeting, eliminate wasted ad spend, and provide their sales team with deep engagement data to prioritize outreach. As a result, Snitcher equipped Adacta to run effective ABM campaigns and convert more high-value prospects.

Adacta

Sebastjan Plavec

Chief Marketing Officer