Case Study: Kraft Heinz drives Lunchables sales and gaming engagement with Snipp Interactive

Kraft Heinz launches Q1 2026 Lunchables sweepstakes with Snipp

Snipp Interactive partnered with Kraft Heinz to address the challenge of driving awareness, engagement, and incremental sales for its Lunchables brand during the Q1 2026 back-to-school season. The goal was to create a compelling promotion that would incentivize purchases and connect with their target audience.

The solution implemented by Snipp leveraged its receipt processing platform and sweepstakes management solution to power a purchase-based promotion. Consumers who bought specially marked Lunchables could enter for a chance to win a Nintendo Switch 2 system and game codes. Snipp managed the program's rules, receipt verification, and reward fulfillment, successfully creating an engaging campaign to drive sales.

Kraft Heinz