Case Study: uSkinned achieves no-developer, out-of-the-box Umbraco e-commerce in minutes with Snipcart

The Easiest Way to Get an E-Commerce Site Running in Umbraco

uSkinned, a theme shop founded by Paul and Marc to make Umbraco easier for designers and content editors, identified a gap in the Umbraco ecosystem: existing e-commerce solutions required significant developer input. With thousands of users in 77 countries, they wanted a simple, non-technical way for customers to launch online stores quickly without rebuilding a custom CMS.

Their solution, Merch, is a ready-to-go Umbraco theme that integrates Snipcart for full e-commerce functionality. Merch maps Snipcart product fields into Umbraco, uses a modular component-based design, and installs in minutes, letting users manage products, pricing and checkout from the CMS while Snipcart handles orders, invoicing, shipping and more. The result: customers can launch and scale stores with little or no developer help, receiving positive feedback and paving the way for more e-commerce themes.

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