Case Study: Sackwear achieves an online store launch and streamlined checkout with Snipcart

Sackwear Overland Outfitters Selling Online with Snipcart & Craft

Sackwear is a small American overland outfitter that sells Cruiser‑lifestyle shirts and needed to reskin and move its store off an old OScommerce setup to a new site built in Craft CMS. The project required all products to appear on the homepage, size/color‑specific inventory, and strict USPS shipping options—while Craft had no native e‑commerce addon and the team was working to a tight budget and a specific design vision.

Developer Anna Brown (MediaGirl, Inc.) integrated Snipcart with Craft to provide an overlay cart and checkout, implemented JS‑toggled buy buttons for variant inventory, and adjusted the cart UI with CSS; she also submitted a shipping‑method feature request that Snipcart added within weeks. The result was a clean, budget‑friendly launch that honored the design, offloaded checkout complexity, and proved easy to implement—Anna now uses and recommends Snipcart and even helped other devs adopt it.

Sackwear

Anna Brown

Front-End ExpressionEngine & Craft Developer