Case Study: Off White Records achieves seamless online record sales with Snipcart

Off White Records Selling Indie Records with Snipcart

Off White Records, an indie-focused record store in Australia, needed a secure way to turn its large music catalog into a fully transactional online shop and reach more direct-to-consumer buyers. The team wanted to avoid heavy development costs while integrating e-commerce into its existing ColdFusion-based ERP and web setup, and chose Snipcart to power the storefront.

Snipcart was integrated into the store with only about five lines of code, giving Off White Records a quick, low-friction shopping cart solution for its online record sales. The result was a simple and secure B2C store that helped the company fill an important niche in Australia, with customer feedback described as very good and online sales strong enough to support an inventory of about 10,000 records.

Off White Records

Buzz Hiscock

Off White Records