Snipcart
24 Case Studies
Case Study: Iconic Interiors achieves a rapid e-commerce launch on a legacy ExpressionEngine site with Snipcart
A Snipcart Case Study
Iconic Interiors - Customer Case Study
Iconic Interiors, a retailer of high‑end modern furniture run by Mark Holdsworth and Lizette Metcalfe, needed a fast e-commerce solution for their eight‑year‑old ExpressionEngine 1 website. With no off‑the‑shelf add‑ons available and a full rebuild impractical in the short term, developer Stephen Lewis of Experience was tasked with adding online sales capability quickly and with minimal disruption.
Lewis chose Snipcart for its simplicity and decoupled cart approach, integrating it in roughly 10 hours—including a custom shipping‑charges API and basket customizations—largely guided by Snipcart’s documentation. The result was a rapid, low‑risk launch of full checkout functionality without rebuilding the CMS, enabling Iconic Interiors to sell online immediately while leaving room for future improvements (more API features and easier cart customization) that the developer noted.
Open case study document...
Iconic Interiors
Stephen Lewis
Founder/Developer at Experience